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A New Survey Reveals Housing Remains The Preferred Asset Class; Read What Women Are Buying


While females have really continually been the important decision-makers within the residence getting process in India, they at the moment considerably make impartial, non-public residential property acquisitions, based on the present ANAROCK Consumer Sentiment Survey from H2 2024. A considerable bulk of them are end-users, although financiers are stone’s throw behind.

“With growing independence and higher disposable incomes, women are increasingly coming to the housing market as convinced investors,” claims Anuj Puri, Chairman, ANAROCKGroup “Our H2 2024 survey finds the end-use-to-investment ratio for women homebuyers at 69:31 against 79:21 in the H2 2022 edition. Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to.”

For a minimal of 70% females examine members, property is among the most really useful monetary funding possession course, versus 65% within the H2 2022 model and 57% within the pre-Covid (H2 2019) examine. Women’s selection for inventory trade monetary funding has really decreased to easily 2% in H2 2024, from over 20% in H2 2022.

“Considering the significant decline seen in the stock market in recent months in contrast to the bull run in 2022, women have unerringly picked the winning ticket in housing,” claimsPuri “The only other asset class that has seen a notable uptick on their wish list is gold, whose popularity among polled women investors has risen from 8% in the H2 2022 survey to slightly over 12% in the H2 2024 edition.”

The examine moreover tracks females property patrons’ spending plan selections – in H2 2024 examine. At the very least 52% females members really useful prices or deluxe houses valued >> INR 90 lakhs. In the H2 2022 examine, relating to 47% females members chosen this spending plan group.

Accordingly, 33% formidable females property patrons attempt to discover residential or business properties valued in between INR 90 lakh and INR 1.5 crore, whereas 11% like houses valued in between INR 1.5 crore and INR 2.5 crore. Interestingly, a minimal of 8% like to accumulate houses valued >> INR 2.5 crore – a strong testimony to the event of India’s females HNI set.

Demand for freshly launched residential or business properties will get on the surge – over 18% of the examine’s females members at the moment like under-construction houses, versus 10% within the H2 2022 examine. Their selection for the pleasure precept of ready-to-move-in houses had really decreased to 29% within the H2 2024 examine, from 48% in H2 2022.

This is a transparent signal of a reinforcing monetary funding method amongst India’s females residential property purchasers. It moreover highlights that the fact that a whole lot of brand-new launches are by large and famous designers offers self-confidence to again extra inexpensive under-construction residential or business properties with an eye fixed on future revenues.

Key searchings for

Among females property patrons, end-users predominate in H2 2024 examine, versus 79% again in H2 2022

70% females like family property for monetary funding; inventory trade sheds appeal – merely 2% females prefer it at the moment versus 20% 2 years earlier

18% females members like freshly launched residential or business properties versus 10% earlier: RTM houses’ option to 29%

Over 52% females favour prices and deluxe houses valued >> INR 90 lakh; of those, 33% selection INR 90 lakhs to INR 1.5 crore spending plan, 11% like INR 1.5 – 2.5 crore value, 8% choose >> INR 2.5 crore houses



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