Birkenstock, which commemorated its 250th marriage ceremony anniversary in 2014, and its misshapen sneakers are coming into London’s Chelsea with a brand-new store readied to open up on the famend King’s Road at the moment.
Birkenstock, the favored German sneakers model identify, was began in 1774 byJohannes Birkenstock Known for its premium, ergonomic sneakers and footwear, Birkenstock has really modified the sneakers market with its trademark contoured cork footbeds. Centuries afterward, the model identify continues to be a Zeitgeist with a world follower base.
Now, it’s bringing its well-known footbeds to the guts of Chelsea in a “thoughtfully designed space” that can actually perform as a location for footbed lovers, devoted followers and brand-new shoppers.
The store reveals Birkenstock’s dedication to prices workmanship, heritage and development– equipping people to‘walk as nature intended’ Here, consumers can take a look at Birkenstock’s famend sneakers, footwear and much more.
On opening up day, 13 March, Birkenstock is welcoming Londoners to understand an distinctive in-store footwear customisation answer by South London- primarily based musician Mark MacDonald.
Recently, in December, Birkenstock revealed it had surpassed market expectations for its fourth-quarter results, pushed by stable want for its prices sneakers, and forecasted a therapeutic in margins for FY25.
In the yr to 30 September, the model identify’s gross sales leapt 21% to EUR1.8 billion (₤ 1.5 billion), and revenues better than elevated to EUR191 million (₤ 159 million).
The enterprise reported an 8% surge in typical asking worth for FY24, partially because of enhanced gross sales of obstructions. Closed- toe designs presently make up a couple of third of its service. To fulfill increasing want, Birkenstock has really elevated its worldwide store community and manufacturing capacity, consisting of producing ramp-ups at brand-new facilities.
In Birkenstock’s initially full yr as an brazenly famous enterprise, fourth-quarter revenue acquired to EUR456 million (₤ 375 million), surpassing specialists’ quotes of EUR439 million (₤ 361 million), in keeping with info by the London Stock Exchange Group (LSEG).
